Introducing Spring, a Field Intelligence Company™
A round table of prestigious executives finished listening to a presentation slightly stunned. Finally, the group held a round of applause and spoke quickly amongst themselves.
Initially this presentation was another agenda item; it was a chance to relax and listen in a day-long board meeting. However, the team before the board was no longer a partner they had known for over a decade. This was a conversation about Artificial Intelligence, Machine Learning and Advanced Analytics technology that many enterprises struggle to showcase any noticeable track record to their shareholders, especially as it comes to rolling it out across a vast enterprise’s field operation.
Core architecture, platform orchestration and spec-driven development is changing the game, and these three guests standing before them had done more in one month of business than the entire previous year of releases.
Spring, formerly Spring Global, began as a sales force automation company with 20+ years in the CPG business. It evolved into something far more ambitious: an AI-native Field Intelligence Platform that’s redefining how CPG distribution companies empower their people.
Our Purpose
Our purpose is to equip and empower every team member–in the field and at HQ–with the correct information at just the right time.
Your best field sales representatives know exactly how to handle objections in the field. Your top supervisor can identify coaching opportunities instinctively. Your most experienced drivers know which accounts need attention before the data tells them.
That knowledge is invaluable. And in most organizations, it lives in people’s heads, vulnerable to turnover, difficult to scale, and confined to individual performance rather than organizational capability.
Spring changes that.
Our AI coaches capture institutional expertise and deliver it in the moment, as real-time guidance that meets people where they are.
We tackle field efficiency, compliance and communication use cases delivering stunning results all enabled through our Field Intelligence Platform™.
What’s New
Welcoming new leadership to steward this transformation in the field.
We are pleased to announce Tommy Bittner as the new Chief Executive Officer of Spring, effective beginning May 1, 2026. Bittner provides a deep commitment and fresh perspective to the vision our team has been building for years.
This transition represents an exciting new chapter for Spring. Our current CEO, Conor Keane, will continue to serve on the board of the company as we have much opportunity ahead.
He brings extensive expertise from his career spanning software and CPG, most recently serving at Cargill. His strategic vision and deep industry knowledge position him perfectly to lead Spring through our industry’s rapid evolution. This is an acceleration of our trajectory, not a change in direction.
New platform and capabilities.
With our leadership announcement, we are excited to introduce the Field Intelligence Platform, a sophisticated and enhanced approach to analytics, agentic AI, orchestration, and image recognition services designed to power coaches and agents that elevate field team performance.
Through the Field Intelligence Platform, our clients are able to use our tools to launch apps, configure notifications, automate recommendations and accelerate compliance all through Command Center Premium. Learn more about our offerings here.
New Momentum.
Our focus and energy culminated in our company kickoff in Sao Paolo, Brazil, in late January 2026. Our leadership team spoke about our four core principles we apply to every client touchpoint, every team process and every idea. We know where we’re headed, and we’re moving with purpose. Read more about our kickoff here. (link to Brazil blog post)
New Presence.
We’ve rebuilt our company presence to clearly reflect who we are and what we deliver. Spring: It’s simple. It’s intentional. And it says exactly what we’re about: forward motion, renewal, and the kinetic energy that sets growth in motion.
What Stays the Same
The fundamentals.
We’re still the team with over 46 combined years of deep expertise in CPG distribution. We believe that domain knowledge is the foundation for meaningful AI, and we must understand the problems at a granular level in order to build intelligent solutions. In order to do so, we partner with our clients. We workshop their use case. Start small. Start with specificity. Build from there.
We remain customer-obsessed.
We’re the kind of partner that picks up the phone, asks the hard questions, and stays engaged until the work is done right.
And we’re still building technology that treats people as professionals to be empowered, not variables to be optimized.
What’s Ahead
We offer salesforce automation tooling. We also offer a unified, powerful Command Center Premium, able to build and automate much of your workflows, reporting and communication. This is all powered by our Field Intelligence Platform.
The foundation is set. The vision is clear. And the work ahead represents some of the most significant opportunities Spring has ever had.
We’re rolling out new capabilities. We’re deepening strategic partnerships. We’re expanding the ways we help field teams execute with precision and confidence.
This is just the beginning.
Thank You
To our clients: thank you for trusting us with your field operations. We take that responsibility seriously.
To our partners: thank you for building alongside us. The ecosystem we’re creating together matters.
To our team: thank you for bringing expertise, curiosity, and commitment to this work every day. This company is defined by its people.
And to you, reading this: thank you for being here. We’re glad you found us.
Welcome to Spring.
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