What makes the Field Intelligence Platform different from traditional SFA tools?

Unlike traditional Sales Force Automation tools that focus on data capture and reporting, our Field Intelligence Platform is built from the ground up for AI-native operations. We combine deep CPG domain expertise with composable AI services—enabling intelligent coaching, proactive compliance monitoring, and automated workflows that were simply not possible before. The platform doesn't just record what happened; it predicts, guides, and intervenes in real-time.

How long does implementation typically take?

Our fastest time-to-value approach means most organizations see initial deployments in weeks, not months. We offer rapid prototyping to validate solutions before heavy investment, followed by focused testing and guided deployment. Our 10:1 value mandate ensures that every hour invested returns ten hours of value.

Does the platform integrate with our existing systems?

Yes. The Field Intelligence Platform features robust integration capabilities with retail platforms, image recognition partners (including Vision Group), ERP systems, and existing field tools. Our multi-tenant architecture and data foundation ensure seamless connectivity while maintaining a single source of truth.

How does the AI coaching work without replacing our supervisors?

Human-in-the-loop is a core feature, not an afterthought. Our AI coaches—Field Coach, Leader Coach, and Data Coach—amplify your existing team's capabilities rather than replacing them. They handle routine guidance, flag emerging issues, and provide personalized development recommendations, freeing your supervisors to focus on high-value activities like relationship building and strategic decision-making.

What compliance and audit capabilities are included?

The platform provides legal-grade audit trails for all field activities. This includes GPS timestamps, notification delivery proof, response tracking, and complete action histories. Whether you're managing break adherence, safety protocols, DOT compliance, or custom policies, the system generates comprehensive documentation in under 30 minutes.

Field Intelligence Platform

The Foundation of AI-Forward Field Execution

Transform your field operations through intelligent coaching, automated oversight and proactive decision-making. Our Field Intelligence Platform turns institutional knowledge into action. Deliver personalized guidance to every team member without scaling headcount.

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Enterprise Ready

Fastest Time-to-Value in CPG Field Technology

Our hybrid product-service model delivers configurable platforms, not custom point solutions. We build infrastructure that enables rapid deployment of ready-to-use agents alongside deep custom configurations, all backed by 20+ years of CPG domain expertise.

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Key differentiators:

Out-of-the-box agents that deploy in weeks, not months
Human-in-the-loop as a feature: AI amplifies your team, never replaces them
Field team has final vote on product decisions
10:1 value mandate—every hour invested returns ten hours of value

Composable Services Built for CPG Field Execution

Purpose-built infrastructure that combines deep domain expertise with AI-forward architecture. Enable rapid deployment of intelligent solutions across your field organization with Spring's foundational framework.

Knowledge Management & AI Coaches

Capture and activate institutional expertise through AI-powered coaching. Field Coach, Leader Coach, and Data Coach work together to prepare reps for visits, guide in-outlet execution, solve problems in real-time, and deliver personalized skills development.

Configurable Workflows & Automation

Build and deploy intelligent workflows without custom development. Studios enables rapid configuration of detection rules, escalation paths, notification sequences, and automated interventions—all backed by comprehensive audit trails.

Maestro Orchestration Engine

The intelligent conductor that coordinates AI coaches, workflows and automated actions across your field operations. Maestro manages the complex interplay between detection, escalation, intervention, and resolution—ensuring the right action reaches the right person at the right time.

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Event Engine & Real-Time Analytics

Process thousands of field events per second with intelligent pattern recognition. Our event-driven architecture detects emerging issues before they become problems, enabling proactive intervention rather than reactive firefighting.

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Integration & Data Foundation

Multi-tenant architecture with robust integration capabilities. Connect seamlessly with retail platforms, image recognition partners, ERP systems and existing field tools. Our data foundation ensures a single source of truth across your entire field organization.

Compliance & Audit Services

Legal-grade documentation and compliance monitoring for field operations. From break adherence to safety protocols, our platform generates comprehensive audit trails with GPS timestamps, notification delivery proof, and complete action histories.

Our Approach

From 15:1 to 1:1 — AI-Powered Support for Every Team Member

Today, one supervisor is stretched across 15 team members plus HQ demands. Tomorrow, every field team member has dedicated AI support, delivering 15x the coverage without adding headcount.

We leverage AI-forward innovation through three connected stages:

Unlock Intellectual Capital: Surface hidden expertise from across your organization
Automate Insights & Model Top Performers: Turn unstructured knowledge into prioritized actions by modeling the behaviors that drive results
Drive Engagement: Guide consistent execution through behavior change and personalized coaching

Featured Resources

Drive consistent execution through behavior change and increased engagement. Deploy agentic AI coaches that provide a gamified experience to prepare for visits, execute in-outlet, problem-solve in real-time, and deliver feedback and skills development tailored to each role and career path.

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Ready to Transform Your Field Operations?

Join the leading CPG distributors who are scaling expert guidance to every field team member, manager and leader. Let's explore how the Field Intelligence Platform can address your specific operational challenges.

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The Field Intelligence Platform™