1. How is Spring Global different from other retail execution software and CPG AI platforms?

Most retail execution software stops at data collection: logging visits, capturing photos, and generating reports that someone still has to interpret. Spring's Field Intelligence Platform goes further by turning that data into real-time coaching, automated workflows and agentic AI that acts on insights without waiting for a manager to intervene. Our domain expertise in CPG distribution means you're not configuring a generic tool; you're deploying a platform built specifically for the last mile, with agents that are live in weeks, not years.

2. Can Spring Global replace our existing mobile workforce management system, or does it integrate with it?

Spring is built to integrate, not disrupt. Our Field Intelligence Platform connects with your existing mobile workforce management systems, ERP, and retail platforms through robust API architecture, so your teams keep working in familiar environments while gaining AI-powered coaching, gamification, and real-time execution intelligence layered on top. We unify field data across DSD and warehouse operations into a single source of truth.

3. We already use data collection tools and compliance surveys — why do we need Spring?

Data collection tools capture what happened. Spring tells your reps what to do about it, before, during, and after every store visit. Our AI coaches surface missed opportunities, flag break adherence issues, and deliver personalized guidance tailored to each rep's role and performance history. The result is behavior change at scale, not just better reporting.

4. Does Spring Global include retail scheduling software and work order program capabilities?

Yes. The Field Intelligence Platform includes workforce management tools that handle visit planning, task assignment, and work order program execution, all connected to your coaching and compliance workflows. Scheduling isn't siloed from execution; every planned visit is paired with AI-prepared guidance so reps arrive ready and managers have full visibility into what was completed, what was missed and why.

5. What's the ROI timeline for implementing Spring's workforce management tools?

Our rapid prototyping and guided deployment methodology is built around a single principle: every hour invested must return ten hours of value. Most enterprise clients see working agents deployed within weeks of kickoff, not months. Because our platform ships with a ready-made library of CPG-specific agents, covering store compliance, suggested ordering, image recognition, and more. You're not starting from scratch. You're configuring proven solutions to your specific workflows and going live fast.

Field
Intelligence
in Motion^™

Transform HQ and field reps
workflows and point solutions
in weeks, not years.

Talk to us What we do

Spring powers enterprise field workforce
solutions for CPG distribution.

We drive field excellence forward by zeroing in on field efficiency,
compliance and communication opportunities.

Learn more

Technology

CPG Field Intelligence

Reimagine Your Field Operation’s Tools and Capabilities

Your New Field Intelligence Platform™, an AI operating system for the CPG field workforce.

Scale expert guidance to every field team member without scaling your headcount.

Validate
Compliance

Plugin your newest employee break adherence solution or automate time management and reporting.

Streamline
Communication

Automate notifications and personalize recommendations specific to each rep, driver, merchandiser or manager, at scale.

Optimize
Your Field

Use or build custom salesforce automation app workflows, image recognition systems or a missed sales opportunities agent, all on one platform.

Learn more

Or bring your own use
case to get started.

Build vs. Buy, Redefined

Welcome to the Field Intelligence Platform™

Drive consistent execution through behavior change and increased engagement. Deploy agentic AI coaches that provide a gamified experience to prepare for visits, execute in-outlet, problem-solve in real-time, and deliver feedback and skills development tailored to each role and career path.

Explore Field Intelligence Platform

Deployment Reimagined

Proven Results Across
the Industry

90%

Faster

Our framework delivers a 90% reduction in time, money, and effort compared to traditional SaaS deployments.

35%

Sales Lift

Every agent measures its own value and ROI, ensuring you see impact from deployment.

Resources

See all resources

How I Built a $10k Agent That Killed a $100k SaaS Proposal

Shipping beats planning. A scrappy project that’s actually live will always beat the perfectly architected solution that is still on paper. And in professional services, the cost of “perfect later” is real. Time is your inventory, and if you’re not tracking it, you’re bleeding money. And we were bleeding. Hours weren’t getting logged right. Reports […]

Featured Case Study

How Coca-Cola bottlers significantly increased field team productivity using Spring Global’s Field Sales Tools

Problem: Meeting Business Goals Coca-Cola bottlers needed a way to quickly deploy a solution that would address their biggest field team operational challenges without the need for extensive customization. Some primary benefits of Spring’s solution include: “It’s been almost overwhelming when it comes to exposing the opportunities we have in the field…there are millions to […]

FAQS

Field
Intelligence
in Motion^™