Spring Global Announces Tommy Bittner as Chief Executive Officer
PRESS RELEASE
FOR IMMEDIATE RELEASE
DENVER, CO – February 2026 – Spring, a leading provider of AI-powered field execution solutions for the consumer packaged goods (CPG) industry, today announced that Tommy Bittner has been named Chief Executive Officer, effective May 1, 2026. Bittner succeeds CEO Conor Keane, who will transition to a Board role after 14 years leading the company.
Bittner joins the CEO role from his current position as Senior Vice President of Product and Customer Success at Spring Global, where he has led the development and delivery of AI-driven solutions for CPG field execution. Prior to Spring, he spent more than 16 years at Cargill, most recently as Global Portfolio Owner for Strategic Pricing, where he drove enterprise pricing strategy and digital transformation initiatives. He also held leadership roles at PROS, a cloud-based revenue management and pricing solutions provider.
“Tommy brings extensive expertise from his career spanning software and CPG, and his strategic vision and deep industry knowledge position him perfectly to lead Spring through our industry’s rapid evolution,” said Conor Keane, outgoing CEO and founder. “I have complete confidence that the company will continue to exceed our customers’ expectations and strengthen the partnerships that have been the foundation of our success under Tommy’s leadership.”
Spring’s Field Intelligence Platform helps enterprise CPG companies optimize field execution through AI-powered coaching, analytics, and agentic AI solutions. The company serves global brands including Coca-Cola, Unilever and Red Bull with solutions deployed across tens of thousands of users in multiple languages and geographies.
“I am honored to lead Spring at this pivotal moment in our industry,” said Bittner. “The CPG sector is undergoing a fundamental transformation. Spring is uniquely positioned to help companies transform what field execution looks like. I look forward to building on the strong foundation Conor has established and driving the next chapter of growth and innovation for our customers and partners.”
The leadership transition reflects Spring’s continued momentum as companies increasingly seek AI-native solutions for field workforce empowerment. With more than 23 years of domain expertise in CPG distribution, Spring delivers rapid time-to-value through its library of ready-to-deploy AI agents and custom configurations.
Keane will remain actively involved with the company as a member of the Board of Directors, providing strategic counsel as Spring pursues its growth initiatives.
###
About Spring Global
Spring Global helps the world’s leading CPG companies turn strategy into shelf-level execution, smarter, faster, and at scale. For over 23 years, Spring has partnered with household CPG names to close the gap between headquarters and the field. The company’s AI-powered Field Intelligence Platform is trusted by frontline teams and business leaders to guide, measure, and optimize retail execution every day. Headquartered in Denver, Colorado, Spring maintains offices across Latin America and Europe. Learn more at springglobal.com.
Media Contact:
Spring Global Communications
All resources