How Coca-Cola bottlers significantly increased field team productivity using Spring Global’s Field Sales Tools

Problem: Meeting Business Goals

Coca-Cola bottlers needed a way to quickly deploy a solution that would address their biggest field team operational challenges without the need for extensive customization.

Some primary benefits of Spring’s solution include: 

• True Offline functionality so reps could operate effectively, even without a Wi-Fi connection 
• Immediate, out-of-the-box operability without the need for elaborate reconfiguration
• Advanced syncing and data replication that reps don’t even notice
• Simple integration with Coca-Cola bottlers’ existing applications and databases

The Spring Global Solution

Spring’s modern and intuitive user interface has had a profound impact on field rep productivity for Coca-Cola bottlers. Field reps now have easier access to critical sales information, resulting in more efficient store visits. This has prompted significant time savings along with field reps prioritizing sales over order taking.

Key benefits experienced by Coca-Cola bottlers include:

• Increased field productivity, resulting in less order-taking time and more selling
• Up-leveled ability to influence outlet-level dialog with store managers
• Use of suggestive selling techniques thanks to easy-to-access “Picture of Success” documents and store sales metrics

These improvements are all helping Coca-Cola bottlers to drive revenue growth. Because reps now have easy access to important retail metrics (ie: drain, growth areas, and specific product sales), they are becoming more efficient and consultative in the field, thereby increasing sales.

Results from Using Spring Global

The Spring field sales tool has had a significant impact on Coca-Cola bottlers’ field activities. Since implementing the Spring solution, head offices have seen substantial time savings and greater visibility into field activities.

Managers have been able to address critical field issues with targeted coaching, resulting in improved sales performance, greater productivity and increased revenue.