We’re thrilled to share that Spring Global has been recognized as a Representative Vendor in Gartner’s newly released Market Guide for Retail Execution Management in Fast-Moving Consumer Goods (April 2025). This Market Guide provides Gartner’s initial coverage of the evolving REM market.
The Gartner Market Guide outlines how retail execution management (REM) solutions are evolving to meet the growing demand for data-driven, AI-enabled field execution in the consumer goods space. As in-store execution becomes more analytical, solutions like Spring Global’s CoachAI are gaining ground for their ability to drive productivity, accountability, and ROI in the field.
As REM solutions continue to incorporate AI, sales teams gain sharper, store-level insights - enabling smarter decisions based on factors like store manager performance and shopper behavior. This guide serves as a key resource for technology leaders evaluating next-gen REM partners to support digital transformation.
Being named a Representative Vendor in Gartner’s Market Guide signals that Spring Global meets key capabilities shaping the future of retail execution management (REM) - a category that’s becoming mission-critical for consumer goods companies navigating AI-driven transformation.
Strategic Gains from CoachAI include:
- 25–30% reduction in rep turnover
- 5–10% lift in Customer Lifetime Value
- 2–5% sales growth without headcount growth
- Up to 40% faster rep onboarding
- Field + HQ alignment without IT burden
Schedule a demo to see what CoachAI can do for your team!
