Blog

How the Right CPG App Can Reduce Field Rep Turnover

By Donna Tellam –

Why ‘True’ Offline Apps Are Essential in CPG

Understanding the differences between offline capabilities is the first step in selecting the right mobile solution for your enterprise. For consumer goods companies,...

Using Analytics to Drive CPG Strategy with Spring Global

‘Big Data’ is a big buzzword these days, but it’s still hard to find companies truly leveraging it to optimize their business. For years, CPG companies have had sales...

Making CPG Apps Work for Non-Technical Administrators

IT departments are always swamped. Counting on your IT team to support your CPG mobile apps can result in long delays in rolling out much-needed updates. And these...

3 Fast Ways to Grow CPG Field Sales

It stands to reason that if you want to sell more consumer goods, you need to create more opportunities to sell. Finding the right mobile app for your field reps is a...

Gaming the System: Using Gamification to Drive CPG Productivity

Why Pre-Built Mobile Apps Are Winning in CPG

To remain competitive in the CPG industry you must ‘win at the shelf.’ But does winning require a massive investment in a custom end-to-end mobile application platform?...

Getting More Out of Every Store Visit with Mobile Sales Tools

Customers expect your field reps to provide current, accurate information during in-store visits. This can be a challenge when reps are carrying outdated product...

How to Ensure Your Mobile Sales Force Always Has Up-to-Date Sales Materials

Did you hear the one about how field reps from a consumer packaged goods company, armed with the latest marketing collateral featuring promotional prices, were...