Blog

Here you’ll find helpful articles on CPG industry trends and best practices for crafting a more successful strategy.

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Recent Posts

Using Data Analytics to Get (& Stay) Ahead of Consumer Purchasing Trends

Click on any article about consumer trends these days and one thing is clear: Millennials are killing the economy. Whether it’s real estate, canned food, or big-box...

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7 CPG Challenges You Can Overcome with Field Service Solutions

Like so many other industries, the consumer packaged goods (CPG) market is experiencing tectonic shifts. Big traditional brands are competing with smaller upstart...

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10 Must-Have Features for Your Sales Force Automation Platform

By Jennifer Perillo

Don’t waste your time with a sales force automation platform that is little more than a set of glorified disparate apps or transactional...

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4 Rules for CPG Customer Support That Work

By Dan Sadler and André Rocha

Customer support for retail management software can sometimes be a moving target. Too often, vendors are slow to respond to user...

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Why Retail Execution Has Never Mattered More

By Bennett Smith

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Why ‘True’ Offline Apps Are Essential in CPG

Understanding the differences between offline capabilities is the first step in selecting the right mobile solution for your enterprise. For consumer goods companies,...

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Using Analytics to Drive CPG Strategy with Spring Global

‘Big Data’ is a big buzzword these days, but it’s still hard to find companies truly leveraging it to optimize their business. For years, CPG companies have had sales...

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Making CPG Apps Work for Non-Technical Administrators

IT departments are always swamped. Counting on your IT team to support your CPG mobile apps can result in long delays in rolling out much-needed updates. And these...

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