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Here you’ll find helpful articles on CPG industry trends and best practices for crafting a more successful strategy.

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Spring Global Named a Representative Vendor in Gartner’s 2025 Market Guide for Retail Execution Management

We’re thrilled to share that Spring Global has been recognized as a Representative Vendor in Gartner’s newly released Market Guide for Retail Execution Management in...

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Webinar: Future-Ready Innovations for Consumer Goods Sales

Unlock new revenue opportunities with AI. Leverage AI-driven insights to identify untapped sales potential, optimize store-level strategies, and enhance the skills of...

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POI State of Industry 2025: Invest in AI Now to Lead in Retail Execution

The 2025 POI State of the Industry Report, conducted by the Promotion Optimization Institute, offers a comprehensive analysis of how consumer goods companies are...

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Maximizing AI Agents in CPG sales: Practical tips for success

Imagine a world where AI-powered assistants not only suggest the best sales strategies but also autonomously act on them, freeing up your team to focus on what really...

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AI Sales Skills Model: Turn your every rep in your best rep!

Applying artificial intelligence and machine learning techniques to uncover sales growth potential is one of the most exciting challenges we’ve taken on recently. At...

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Tech Trends 2025 for CPG Sales

2024 may mark the first year since the onset of COVID-19 that the CPG industry is no longer facing the intense external pressures it endured from 2019 to 2023, including...

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Webinar: Leveraging AI for Retail Execution to Achieve Sales Growth

Consumer goods companies develop their sales strategies at headquarters, but true sales momentum is built in the field. The role of Artificial Intelligence (AI) is to...

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Spring Global Achieves Five Best-in-Class Category Distinctions in the POI 2024 Vendor Panorama

Spring Global has been recognized by the Promotion Optimization Institute (POI) in its 2024 Consumer Goods Enterprise Planning and Retail Execution Vendor Panorama,...

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Edge AI in CPG: Unifying Sales Strategies from Boardroom to Field

Welcome to the third part of our comprehensive 5-part best practice guide, where we will explore how Edge AI is revolutionizing sales strategies, bridging the gap...

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