Blog

AI Sales Skills Model: Turn your every rep in your best rep!

Applying artificial intelligence and machine learning techniques to uncover sales growth potential is one of the most exciting challenges we’ve taken on recently. At...

Tech Trends 2025 for CPG Sales

2024 may mark the first year since the onset of COVID-19 that the CPG industry is no longer facing the intense external pressures it endured from 2019 to 2023, including...

Webinar: Leveraging AI for Retail Execution to Achieve Sales Growth

Consumer goods companies develop their sales strategies at headquarters, but true sales momentum is built in the field. The role of Artificial Intelligence (AI) is to...

Spring Global Achieves Five Best-in-Class Category Distinctions in the POI 2024 Vendor Panorama

Spring Global has been recognized by the Promotion Optimization Institute (POI) in its 2024 Consumer Goods Enterprise Planning and Retail Execution Vendor Panorama,...

Edge AI in CPG: Unifying Sales Strategies from Boardroom to Field

Welcome to the third part of our comprehensive 5-part best practice guide, where we will explore how Edge AI is revolutionizing sales strategies, bridging the gap...

AI for Retail Execution. A Best Practice Guide for CPG's. Part Two: Increasing CPG sales with private LLM integration

Welcome to the second part of our comprehensive 5-part best practice guide, where we will explore the transformative potential of Private Large Language Models to turn...

AI-Based Salesforce Automation Podcast. Episode 2.

Discover how to turn AI from theory into practical revenue on the front lines of CPG sales!

Join Spring Global's CEO Connor Keene and Head of Data Science André Sousa in...

AI-Based Salesforce Automation Podcast. Episode 1.

Artificial Intelligence continues to revolutionize the CPG industry. In this podcast, hosted by CPG Guys, Conor Keane (President and CEO) and Andre Souza (Head of Data &...

Hyperautomation in CPG

The concept of business process automation has been known for a long time. At its core lies the transfer of relatively simple and repetitive processes to digital tools,...