23 Years of Field Execution Expertise

We Turn Strategy
Into Store-Level Impact

Spring Global is an AI-native Field Intelligence Platform built for CPG companies who refuse to choose between scale and expertise. We don’t replace your best people. We multiply them. Our coaches, agents, and intelligent tools transform how field teams prepare, execute, and grow, delivering expert guidance at every level without scaling headcount.

Our Mission

Preserve Expertise. Accelerate Growth.

We enable companies to retain the intellectual capital embedded within their people for compounding future growth. Every insight your best reps gain, every lesson your most experienced leaders learn is captured, scaled, and activated across your entire organization.

Customer Obsessed

Every decision we make starts with one question: does this make our customers more successful?

Radical Transparency

We share what we're building, why we're building it, and what we're learning along the way.

Think Differently

The status quo isn't good enough. We question assumptions, challenge conventional wisdom, and pursue unconventional solutions.

Growth Mindset

We're never done learning. Every setback is a lesson, every success an invitation to push further. We hire curious people and create space for them to grow—because that's how we grow too.

The Team Behind the Platform

Domain Experts.
Technology Pioneers.
Your Partners.

Spring Global is led by people who've spent careers solving the hardest problems in CPG field execution. We combine deep industry expertise with cutting-edge AI innovation—and we're obsessed with delivering results, not just software.
Conor Keane

CEO

Conor
Keane

Dan Sadler

Senior Vice President, Operations & Data Services

Dan
Sadler

Tommy Bittner

SVP, Product & Customer Success

Tommy
Bittner

Neha Bhuradia

CFO

Neha
Bhuradia

Slava Dobkin

Senior Director, Product & Innovation

Slava
Dobkin

Ashley Podoll

Fractional CMO

Ashley
Podoll

Dayana Kotters

Customer Support Director

Dayana
Kotters

Massayuki Sanada

HR and Legal Manager

Massayuki
Sanada

Ivan Fernandes

Director, Platform and QA

Ivan
Fernandes

Karl Grambow

Director, Operations and Data Services

Karl
Grambow

Ready to Turn Your Field Team Into a Competitive Advantage?

Whether you're scaling a van sales operation, closing compliance gaps, or reducing rep churn, Spring is built to meet your reality. Let's talk about your use case.