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# Spring Global

Field Intelligence in Motion

## Sitemaps

- [XML Sitemap](https://springglobal.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Introducing Spring, a Field Intelligence Company™](https://springglobal.com/introducing-spring-a-field-intelligence-company-2/) - A round table of prestigious executives finished listening to a presentation slightly stunned. Finally, the group held a round of applause and spoke quickly amongst themselves. Initially this presentation was another agenda item; it was a chance to relax and listen in a day-long board meeting. However, the team before the board was no longer
- [Spring Global Announces Tommy Bittner as Chief Executive Officer](https://springglobal.com/spring-global-announces-tommy-bittner-as-chief-executive-officer/) - PRESS RELEASE FOR IMMEDIATE RELEASE DENVER, CO – February 2026 – Spring, a leading provider of AI-powered field execution solutions for the consumer packaged goods (CPG) industry, today announced that Tommy Bittner has been named Chief Executive Officer, effective May 1, 2026. Bittner succeeds CEO Conor Keane, who will transition to a Board role after
- [Brazil 2026: A Week of Alignment, Momentum, and Building What’s Next](https://springglobal.com/brazil-2026-a-week-of-alignment-momentum-and-building-whats-next/) - In late January, Spring leadership and Spring teams from across the organization gathered in São Paulo for our 2026 company kickoff. The week marked an important and pivotal milestone: bringing together strategy, execution and culture as an AI-native organization. From focused working sessions to our full All-Hands kickoff, the Brazil 2026 gathering was designed with
- [Maximizing AI Agents in CPG sales: Practical tips for success](https://springglobal.com/maximizing-ai-agents-in-cpg-sales-practical-tips-for-success/) - Imagine a world where AI-powered assistants not only suggest the best sales strategies but also autonomously act on them, freeing up your team to focus on what really matters. This future isn’t far off—it’s happening now. According to Gartner, by 2028, 33% of enterprise software applications will include agentic AI – up from less than 1% in 2024 – enabling 15% of day-to-day
- [What Can AI Actually Do in CPG?](https://springglobal.com/what-can-ai-actually-do-in-cpg/) - What Can AI Actually Do in CPG? Moving Past the Hype If you're a C-level leader in the CPG world, you've likely sat through more than one presentation promising that AI will "transform your business." But what you really want to know is simple: what can AI actually do today to drive results in your organization? This
- [Tech Trends 2025 for CPG Sales](https://springglobal.com/tech-trends-2025-for-cpg-sales/) - 2024 may mark the first year since the onset of COVID-19 that the CPG industry is no longer facing the intense external pressures it endured from 2019 to 2023, including dramatic shifts in consumer behavior, supply chain disruptions, and soaring inflation. However, significant challenges remain. Can the CPG sector reclaim its position as a top
- [Spring Global Named a Representative Vendor in Gartner’s 2025 Market Guide for Retail Execution Management](https://springglobal.com/spring-global-named-a-representative-vendor-in-gartners-2025-market-guide-for-retail-execution-management/) - We’re thrilled to share that Spring Global has been recognized as a Representative Vendor in Gartner’s newly released Market Guide for Retail Execution Management in Fast-Moving Consumer Goods (April 2025). This Market Guide provides Gartner’s initial coverage of the evolving REM market. The Gartner Market Guide outlines how retail execution management (REM) solutions are evolving
- [POI State of Industry 2025: Invest in AI Now to Lead in Retail Execution](https://springglobal.com/poi-state-of-industry-2025-invest-in-ai-now-to-lead-in-retail-execution/) - The 2025 POI State of the Industry Report, conducted by the Promotion Optimization Institute, offers a comprehensive analysis of how consumer goods companies are leveraging emerging technologies to drive growth and efficiency. This year’s report focuses on the transformative impact of artificial intelligence and machine learning on retail execution strategies. 1. AI-Powered Applications in Retail
- [AI Budgets in 2026: The 5 Priorities Every CPG Leader Must Fund](https://springglobal.com/ai-budgets-in-2026-the-5-priorities-every-cpg-leader-must-fund/) - Strategic Investment Insights for CPG Leaders In years past, AI was an experiment. In 2026, it's a mandate. As planning cycles begin, you must move from pilot projects to scalable strategies. The key question isn’t “Should we invest?”, it’s “Where will AI drive the most measurable value - and how do we fund it for
- [Webinar: Leveraging AI for Retail Execution to Achieve Sales Growth](https://springglobal.com/webinar-leveraging-ai-for-retail-execution-to-achieve-sales-growth/) - Consumer goods companies develop their sales strategies at headquarters, but true sales momentum is built in the field. The role of Artificial Intelligence (AI) is to bridge the gap between HQ and the frontlines, providing real-time insights into market opportunities and guiding field teams toward peak performance. Today, sales and revenue growth remain top priorities
- [SAP Integration: 5 Critical Factors for Success in Retail Execution](https://springglobal.com/sap-integration-5-critical-factors-for-success-in-retail-execution/) - Integration with backend systems is key to the success of any Retail Execution solution. You want to leverage your investment in your existing ERP solution, especially if it is a powerful and capable solution like SAP ECC or S4/HANA. Spring has been in the forefront of this problem, having implemented numerous integrations with SAP in
- [How I Built a $10k Agent That Killed a $100k SaaS Proposal](https://springglobal.com/how-i-built-a-10k-agent-that-killed-a-100k-saas-proposal/) - Shipping beats planning. A scrappy project that's actually live will always beat the perfectly architected solution that is still on paper. And in professional services, the cost of “perfect later” is real. Time is your inventory, and if you're not tracking it, you're bleeding money. And we were bleeding. Hours weren't getting logged right. Reports
- [Spring Global Launches Coach AI ](https://springglobal.com/spring-global-launches-coach-ai/) - [Reston Virginia, 11-14-2023] — Spring Global is proud to launch Coach AI, our pioneering Artificial Intelligence platform that will transform daily operations and sales within the Consumer-Packaged Goods (CPG) sector. With a focus on harnessing the power of AI and Machine Learning, Coach AI is designed to enable sales teams to do what they do
- [Digital Coaches in CPG: The AI Assistants Transforming Field Execution](https://springglobal.com/digital-coaches-in-cpg-the-ai-assistants-transforming-field-execution/) - What Are Digital Coaches in CPG, and Do You Actually Need One? In the consumer packaged goods (CPG) world, execution in the field can make or break your quarter. But here’s the problem: most brands still rely on outdated, manual processes to manage thousands of store visits, team actions, and performance reviews. That’s not just
- [4 Causes of Stockouts (And What to do About Them)](https://springglobal.com/4-causes-of-stockouts-and-what-to-do-about-them/) - Few things can impact revenues and customer churn quite like a stockout (or out-of-stock, OOS, if you prefer). When customers go to a retail location — a grocery store, sporting goods, or any other shop variety — they expect the products they’d planned to buy to be available and on the shelves. The Cost of
- [4 Big Benefits of Retailers Sharing POS Data with Supply Chain Partners](https://springglobal.com/4-big-benefits-of-retailers-sharing-pos-data-with-supply-chain-partners/) - Adapt or die, they say. Keeping up with rapidly changing industry trends is the name of the game in most industries, but it’s particularly challenging in the retail realm. Consumer preferences change seemingly overnight, buying behaviors become more unpredictable, and new products flood the market making it difficult for manufacturersto figure out what products and how much
- [Spring Success Story: Hunt Brothers Pizza](https://springglobal.com/spring-success-story-hunt-brothers-pizza/) - Maximizing mobile sales profitability at every turn for Hunt Brothers Pizza Problem: Meeting 21st-Century Business Needs Hunt Brothers Pizza needed a mobile field-force solution that would enable its field account managers to do their jobs more efficiently while capturing the data that distributors needed to build and optimize the overall business. In choosing a new
- [How Coca-Cola bottlers significantly increased field team productivity using Spring Global’s Field Sales Tools](https://springglobal.com/how-coca-cola-bottlers-significantly-increased-field-team-productivity-using-spring-globals-field-sales-tools/) - Problem: Meeting Business Goals Coca-Cola bottlers needed a way to quickly deploy a solution that would address their biggest field team operational challenges without the need for extensive customization. Some primary benefits of Spring's solution include: True Offline functionality so reps could operate effectively, even without a Wi-Fi connection Immediate, out-of-the-box operability without the need

## Pages

- [Home](https://springglobal.com/)
- [Contact](https://springglobal.com/contact/)
- [Field Intelligence Platform](https://springglobal.com/technology/field-intelligence-platform/)
- [Technology](https://springglobal.com/technology/)
- [About](https://springglobal.com/about/)
- [Use Cases](https://springglobal.com/use-cases/)
- [Privacy Policy](https://springglobal.com/privacy-policy/)
- [Terms + Conditions](https://springglobal.com/terms-conditions/)
- [Resources](https://springglobal.com/resources/)
- [Home OLD](https://springglobal.com/home/)
- [Efficiency](https://springglobal.com/use-cases/efficiency/)
- [Compliance](https://springglobal.com/use-cases/compliance/)
- [Communication](https://springglobal.com/use-cases/communication/)

## Team

- [Conor Keane](https://springglobal.com/team/conor-keane/) - Conor Keane is the President and CEO of Spring Global, where he leads the development of AI-driven solutions that modernize retail execution for CPG companies. With over 30 years of experience in technology and operations, Conor’s leadership empowers brands to seamlessly connect HQ strategy with in‑store performance.
- [Ashley Podoll](https://springglobal.com/team/ashley-podoll/)
- [Ivan Fernandes](https://springglobal.com/team/ivan-fernandes/) - Ivan Fernandes is Director of Platform and QA at Spring Global, overseeing architecture, quality assurance, and scalability. With deep software engineering expertise and experience in complex business use cases, Ivan ensures the platform supports product vision and delivers secure, reliable performance for global CPGs.
- [Karl Grambow](https://springglobal.com/team/karl-grambow/) - Karl Granbow is Director of Operations and Data Services at Spring Global, where he leads delivery of high-performance solutions for CPG clients. With a strong background in enterprise systems, data integration, and customer success, Karl ensures operational excellence and drives measurable outcomes through intelligent, data-driven execution strategies.
- [Massayuki Sanada](https://springglobal.com/team/massayuki-sanada/) - Massayuki Sanada leads HR and Legal operations for Spring Global’s LATAM region, combining legal expertise with a people-first approach. With a law degree and tax law specialization from PUC/SP, he supports regional growth and ensures compliance across Latin America through trusted employee relations and strategic counsel.
- [Dayana Kotters](https://springglobal.com/team/dayana-kotters/) - Dayana Kotters is Spring Global’s Director of Customer Support, bringing over 15 years of experience leading technical and customer success teams. She ensures enterprise clients receive responsive, high-impact support and leads initiatives that improve service quality, onboarding, and client satisfaction across global markets.
- [Slava Dobkin](https://springglobal.com/team/slava-dobkin/) - Slava Dobkin leads product architecture, platform innovation, and AI at Spring Global. With deep expertise in enterprise systems and automation, Slava blends technical vision with practical execution. He shapes how Spring’s platform evolves to meet the real-world needs of global CPG clients—bridging advanced technology with business impact.
- [Neha Bhuradia](https://springglobal.com/team/neha-bhuradia/) - Neha Bhuradia is a seasoned finance executive driving scalable growth at Spring Global. With a background as a CA and CPA and extensive leadership experience in enterprise software finance, she excels in enabling data-driven decisions, optimizing financial operations, and supporting global expansion with strategic rigor and fiscal discipline.
- [Tommy Bittner](https://springglobal.com/team/tommy-bittner/) - Tommy Bittner is Spring Global’s Senior Vice President of Product & Customer Success. He leads the development and delivery of AI-driven solutions for CPG field execution, guiding product strategy and ensuring clients maximize adoption, impact, and satisfaction with Spring’s Field Intelligence Platform.
- [Dan Sadler](https://springglobal.com/team/dan-sadler/) - Dan Sadler is Senior Vice President of Operations & Data Services at Spring Global. With deep expertise in operations, data strategy, and customer enablement, Dan drives scalable, intelligent field solutions for CPG and retail brands. He leads the continuous delivery of AI‑powered execution tools that improve performance and ROI.

## Categories

- [Article](https://springglobal.com/category/article/)
- [Webinar](https://springglobal.com/category/webinar/)
- [Case Study](https://springglobal.com/category/case-study/)
- [Press Release](https://springglobal.com/category/press-release/)