Adapt or die, they say. Keeping up with rapidly changing industry trends is the name of the game in most industries, but it’s particularly challenging in the retail realm. Consumer …

Click on any article about consumer trends these days and one thing is clear: Millennials are killing the economy. Whether it’s real estate, canned food, or big-box bulk shopping, there …

Like so many other industries, the consumer packaged goods (CPG) market is experiencing tectonic shifts. Big traditional brands are competing with smaller upstart brands. Older consumers married to legacy products …

By Jennifer Perillo – Don’t waste your time with a sales force automation system that is little more than a set of glorified disparate apps or transactional recording systems. Look …

By Dan Sadler and André Rocha – Customer support for retail management software can sometimes be a moving target. Too often, vendors are slow to respond to user support tickets …

Understanding the differences between offline capabilities is the first step in selecting the right mobile solution for your enterprise. For consumer goods companies, there is a huge variance in the …

‘Big Data’ is a big buzzword these days, but it’s still hard to find companies truly leveraging it to optimize their business. For years, CPG companies have had sales and …

IT departments are always swamped. Counting on your IT team to support your CPG mobile apps can result in long delays in rolling out much-needed updates. And these delays can …

It stands to reason that if you want to sell more consumer goods, you need to create more opportunities to sell. Finding the right mobile app for your field reps …