Consumer goods companies develop their sales strategies at headquarters, but true sales momentum is built in the field. The role of Artificial Intelligence (AI) is to bridge the gap between HQ and the frontlines, providing real-time insights into market opportunities and guiding field teams toward peak performance.
Today, sales and revenue growth remain top priorities for consumer products companies. Every possible avenue to drive sales, gain competitive advantage, and enhance retail execution is being explored. AI has emerged as a pivotal technology, and companies are actively seeking ways to harness its potential to drive superior business outcomes.
In this insightful webinar, Harris Fogel and Conor Keane from Spring Global revealed how AI is transforming retail execution in the CPG industry. They highlighted four powerful use cases:
- Sales Opportunities Identification: Tailoring store-level sales strategies with AI.
- Smart Store Visits: Equipping reps with relevant insights for each store visit.
- Virtual Coaching: On-device coaching to enhance performance and skill development of the field team.
- Sales Management Co-Pilot: AI-driven insights for managers, trends analysis, and actionable playbooks.
These AI solutions bridge the gap between HQ strategy and in-field execution, empowering sales teams to excel at the store level.
Missed the live session? Request the webinar materials, including the presentation and recording. Discover how top CPG companies are driving growth with AI in retail execution!
