‘Big Data’ is a big buzzword these days, but it’s still hard to find companies truly leveraging it to optimize their business. For years, CPG companies have had sales and …
Making CPG Apps Work for Non-Technical Administrators
IT departments are always swamped. Counting on your IT team to support your CPG mobile apps can result in long delays in rolling out much-needed updates. And these delays can …
3 Fast Ways to Grow CPG Field Sales
It stands to reason that if you want to sell more consumer goods, you need to create more opportunities to sell. Finding the right mobile app for your field reps …
Gaming the System
USING GAMIFICATION TO DRIVE CPG PRODUCTIVITY Gamification has become a hot topic in the consumer goods industry and for good reason. Mobile apps with built-in gamification features are now offering …
Why Pre-Built Mobile Apps Are Winning in CPG
To remain competitive in the CPG industry you must ‘win at the shelf.’ But does winning require a massive investment in a custom end-to-end mobile application platform? Or are preconfigured …
Getting More Out of Every Store Visit
SALES PRECISION THAT BUILDS CUSTOMER TRUST Customers expect your field reps to provide current, accurate information during in-store visits. This can be a challenge when reps are carrying outdated product …
Avoiding the Epic Fail: How to Ensure Your Mobile Sales Force Always Has Up-to-Date Sales Materials
Did you hear the one about how field reps from a consumer packaged goods company, armed with the latest marketing collateral featuring promotional prices, were successfully selling a hot product, …
The Secret to the Perfect Store
You’ll find a variety of mobile solutions on the market that can help you improve your merchandising operations. But only Spring’s mobileRetail app ensures perfect execution of your retail merchandising …
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