Like so many other industries, the consumer packaged goods (CPG) market is experiencing tectonic shifts. Big traditional brands are competing with smaller upstart brands. Older consumers married to legacy products …
10 Must-Have Features for Your Sales Force Automation Platform
By Jennifer Perillo – Don’t waste your time with a sales force automation system that is little more than a set of glorified disparate apps or transactional recording systems. Look …
Spring’s 4 Rules for CPG Customer Support that Works
By Dan Sadler and André Rocha – Customer support for retail management software can sometimes be a moving target. Too often, vendors are slow to respond to user support tickets …
Retail Execution Has Never Mattered More
By Bennett Smith – It’s no secret that e-commerce plays a large role in consumer-focused brand strategies. This trend will certainly continue to increase in 2017 and beyond. However, according to …
How the Right CPG App Can Reduce Field Rep Turnover
By Donna Tellam – Many consumer goods companies experience high turnover with their field sales and merchandising reps. This can be extremely costly with the need to hire and train …
Why ‘True’ Offline Apps Are Essential in CPG
Understanding the differences between offline capabilities is the first step in selecting the right mobile solution for your enterprise. For consumer goods companies, there is a huge variance in the …
Using Analytics to Drive CPG Strategy
‘Big Data’ is a big buzzword these days, but it’s still hard to find companies truly leveraging it to optimize their business. For years, CPG companies have had sales and …
Making CPG Apps Work for Non-Technical Administrators
IT departments are always swamped. Counting on your IT team to support your CPG mobile apps can result in long delays in rolling out much-needed updates. And these delays can …
3 Fast Ways to Grow CPG Field Sales
It stands to reason that if you want to sell more consumer goods, you need to create more opportunities to sell. Finding the right mobile app for your field reps …
Gaming the System
USING GAMIFICATION TO DRIVE CPG PRODUCTIVITY Gamification has become a hot topic in the consumer goods industry and for good reason. Mobile apps with built-in gamification features are now offering …
