Retail Execution Has Never Mattered More

By Bennett Smith – It’s no secret that e-commerce plays a large role in consumer-focused brand strategies. This trend will certainly continue to increase in 2017 and beyond. However, according to …

CPG Strategy

Using Analytics to Drive CPG Strategy

‘Big Data’ is a big buzzword these days, but it’s still hard to find companies truly leveraging it to optimize their business. For years, CPG companies have had sales and …