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Spring Rated ‘Best in Class’ in Retail Execution

March 30, 2018

Spring was just awarded 5 ‘Best in Class’ awards by Promotion Optimization Institute (POI) in its Vendor Panorama for Retail Execution and Monitoring.

POI recognized us for overall excellence in CPG mobile apps and HQ reporting solutions. We rated highest among all vendors for Guided Selling, Analytics Insights, Mobile User Experience, Gamification and Social Selling.

See the full review ›

Spring Mobile Solutions Rolls Out Next-Gen Mobile Field App for Coca-Cola Bottlers

May 12, 2017

Reston, Virginia, USA – Spring Mobile Solutions, a leading global provider of mobile solutions for the consumer goods industry, has deployed an advanced field sales application that is empowering Coca-Cola bottlers across North America to reduce operating costs, increase workforce efficiency and drive revenue growth.

“User adoption was poor, communication was ineffective, and syncing with our back-office systems was slow and unreliable with the solution we were using at that time,” explains David South, Director of Architecture for Mobility and UI for CONA Services LLC, the IT group within The Coca-Cola System that chose to partner with Spring Mobile Solutions.

The move to Spring is helping CONA bottler sales representatives complete field tasks faster, leverage trends and promotional opportunities, and spend more time advising and upselling customers. “With Spring,” South explains, “we found a solution that’s easy to work with and that lets all the data syncing happen in the background without interruption. Training time has dropped from 80 hours down to approximately 4 hours. Our reps couldn’t be happier.”

The CONA Services bottlers wanted to give reps a more efficient order-taking tool. They also wanted to provide sales managers with a better way to monitor field sales activities and coach individual reps in real time.

“We offered CONA Services and its bottlers a cloud-based, out-of-the-box solution that integrated seamlessly with SAP,” explains Spring’s Senior Vice President of Sales, Robin Seth. “The users have been extremely happy with our advanced pricing engine, our unrivaled offline functionality and our sophisticated data capture. For CONA Services, speed of deployment and scalability was also another important factor in the evaluation and we are delighted that the solution was delivered within 3 months.

CONA Services bottlers have deployed the new Spring mobile app to 6,500 reps, and will be adding more than 10,000 more reps from now through 2019. To ensure rapid scaling, Spring opted to host the solution with Microsoft Azure. This gave them the ability to dynamically expand their infrastructure as well as set up useful testing environments to ensure optimal functionality.

“Spring was the right choice for us, because we got the technology and the specific CPG functionality we needed in a user-friendly solution that our reps love,” explains Rohit Lal, CONA Services’ Director of Enterprise Architecture. “With Spring, we gained the flexibility to quickly modify functionality like the order-entry process to suit our needs. From start to finish, deployment only took about 3 months.”

“It’s been a huge win for our field sales team,” says Beeland Nielsen, Director of Commercial Leadership at Coca-Cola Bottling Company United, Inc. “On average, reps are saving about 90 minutes each day just on order entries. This is giving them more time to follow through on our best merchandising strategies and propose bigger sales to our customers. And we are just scratching the surface on data analytics. If we can keep solving executional gaps and opportunities, the revenue-generation opportunity is incredible.”

Donna Tellam, Spring’s Vice President of Customer & Partner Solutions, explains that Spring spends a lot of time talking to consumer goods companies in the ongoing development of their solution roadmap. “We don’t just talk to field reps; we shadow them as they do their work in the field. We also talk to people in the back office to really understand their needs. We spent a lot of time with the CONA bottlers to make sure that we understood all of their specific pain points.”

“We’ve developed our solution for forward-thinking companies who are looking for end-to-end optimization,” says Spring’s CEO Conor Keane. “We believe it gives them a significant head start over competitors. Seeing our application being put to work in The Coca-Cola System is a validation of our roadmap and strategy.”

“We’ve succeeded in enabling next-generation retail execution,” says CONA Services CEO Reinhard Meister. “It’s opened up our options and given us a platform to build toward even greater future success.”

About Spring
Spring Mobile Solutions (www.springglobal.com) provides mission-critical, cloud-based mobile applications that help consumer goods companies increase field-team productivity and grow sales revenue. With offices in the United States, Latin America and Europe, Spring offers large CPG companies a powerful tool for supporting growth.

About CONA Services
CONA Services, LLC (www.conaservices.com) equips Coca-Cola bottlers with the state-of-the-art technology they need to offer superior service to their customers. By defining a common set of processes, standards and solutions, CONA Services helps Coca-Cola bottlers across North America drive business innovation and achieve a superior customer experience.


Spring Mobile Solutions
Gabriel Martini, Customer & Partner Solutions
Tel: +1.678.500.9066, gmartini@springglobal.com

CONA Services LLC
Petra Romano, Director Strategic Initiatives
Tel: +1.404-719-6993, peromano@coca-cola.com


Spring Mobile Solutions Joins Nielsen Connected Partner Program

Collaboration Removes Traditional Mobile Barriers to Connecting Applications and Data Sets for Consumer Goods Manufacturer Sales Teams

May 9, 2017

Reston, VA – Spring Mobile Solutions, a leading provider of mobile applications for optimizing field operations for consumer goods manufacturers, today announced it has joined Nielsen’s Connected Partner Program. As a member of the Nielsen Connected Partner Program, Spring Mobile Solutions will enhance its mobile salesforce automation tools and applications with Nielsen’s point-of-sale and panel data, enabling field reps to access current, store-specific Nielsen data while connected to the Internet or working offline.

“Together, Nielsen and Spring Mobile Solutions are able to remove a big barrier to connecting applications and data sets for mobile-based, field teams,” said Donna Tellam, VP of Customer and Partner Solutions for Spring. “This is a game changer. By embedding the Nielsen data into our mobile applications, we can deliver the most current Nielsen data directly into a mobile customer dashboard, where field teams can instantly access the data offline and quickly identify any issues that may need to be addressed in the store. I estimate that this combined offering will cut at least one hour of wasted time from the day of every field rep, enabling them to service more customers. We believe the cost-saving opportunity is tremendous.”

The Nielsen Connected Partner Program is an industry-first solution for companies servicing the CPG and retail industry. The program enables partner companies and Nielsen clients to collaborate in an open ecosystem, removing the common barriers to connecting applications and data sets at scale. With Nielsen’s CPG data as the DNA of this program, the Connected Partner Program enables Nielsen clients and partners to easily bridge their insights and harness the data necessary to net mutually beneficial results.

For more information on Spring Mobile Solutions and the Nielsen Connected Partner Program, please go to http://sites.nielsen.com/connectedpartner.

About Spring Mobile Solutions
Spring Mobile Solutions is a global leader in delivering mission-critical, cloud-based mobile enterprise applications that help consumer goods companies increase productivity and maximize their business success. Spring has offices in the United States, Latin America and Europe, and optimizes field operations for customers such as Unilever, Coca-Cola and L’Oréal.


Gabriel Martini
Spring Mobile Solutions
+1 (678) 500-9066


Spring Mobile Solutions rolls out mobile sales app for sporting goods giant Amer Sports across 17 countries

October 17, 2016

Reston, Virginia, USA – Spring Mobile Solutions, a leading provider of enterprise apps for consumer goods companies, has successfully rolled out a sales application across 17 countries for Amer Sports, which sells sporting good brands like Salomon, Wilson, Atomic, Mavic and Suunto to retail chains around the world

The two companies have worked together closely to ensure that Spring’s mobileSales app meets the unique needs of the field sales teams that represent Amer Sports’ complete line of sporting equipment, apparel and footwear. “This is just the beginning of what will be a long-term, strategic partnership,” says Nicolas Chapuis, Sales Operations Director EMEA at Amer Sports. Spring software supports our company strategy and helps us service our customers in more powerful ways.”

Spring’s mobileSales app enables Amer Sports to meet global requirements by supporting multiple languages and currencies. It also helps the company accurately process sales of products that come in multiple sizes and colors, a factor that many mobile apps in the retail trade struggle to address.

Having deployed the tool across 17 countries in Europe, Amer Sports recently announced strategic implementation plans for the US, China and Australia as well. The configurable architecture and intuitive interface of the mobileSales app make it easy to localize and deploy in each country with only minimal adaptation. As Spring’s International Operations Director Dan Sadler points out, “Spring apps offer all of the functionality and versatility that international consumer goods companies like Amer Sports need to grow market share across diverse geographies.”

Adopting the mobileSales app has helped the Amer Sports sales teams conduct more efficient customer visits and consult retail customers with one-click access to customer and field intelligence. The app also works seamlessly without an Internet connection, a factor that helps Amer Sports sales reps remain effective anywhere they travel. “The main advantage of the new mobile app is that it saves me time,” a German rep recently explained. “With the Order Status Dashboard and the Customer Dashboard, I have very quick access to important information about my customers.”

In addition to mobileSales, Amer Sports has integrated Spring’s mobileSurveys solution into their field sales solution. The mobileSurveys plug-in allows the company to quickly publish and launch in-store surveys that create alerts for sales reps to upload pictures and capture valuable retail execution information like how products are being displayed or whether in-store promotions are being executed properly. This information is shared with field managers in real time, providing them with complete visibility over merchandizing compliance in stores.

“Spring is committed to helping us achieve success with their tools,” says Nicolas Chapuis. “Their product team continues to work closely with us to ensure that our specific needs are met and that our long-term wishes are incorporated into their product roadmap.”

About Spring
Spring Mobile Solutions offers mission-critical, cloud-based mobile applications that help consumer goods companies increase field-team productivity and grow sales revenue. As one of the only CPG app providers to support multiple languages, currencies and tax systems, Spring offers large CPG companies a powerful tool for supporting international growth. For more information, visit www.springglobal.com.

About Amer Sports
Amer Sports (www.amersports.com) is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc’teryx, Precor, Suunto and Mavic. The company’s technically advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The group’s business is balanced by its broad portfolio of sports and related products and a presence in all major markets. Amer Sports shares are listed on the Nasdaq Helsinki stock exchange (AMEAS).


Spring Mobile Solutions
Donna Tellam, VP, Customer & Partner Solutions
Tel: +1.303.521.2426, dtellam@springglobal.com

Amer Sports
Päivi Antola, Head of Corporate Communications and IR
Tel. +358 20 712 2537, paivi.antola@amersports.com


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