Retail Execution Has Never Mattered More

By Bennett Smith It’s no secret that e-commerce plays a large role in consumer-focused brand strategies. This trend will certainly continue to increase in 2017 and beyond. However, according to global …

CPG Strategy

Using Analytics to Drive CPG Strategy

‘Big Data’ is a big buzzword these days, but it’s still hard to find companies truly leveraging it to optimize their business. For years, CPG companies have had sales and …

Gaming the System

Gaming the System

USING GAMIFICATION TO DRIVE CPG PRODUCTIVITY Gamification has become a hot topic in the consumer goods industry and for good reason. Mobile apps with built-in gamification features are now offering …

Getting More Out of Every Store Visit

Getting More Out of Every Store Visit

SALES PRECISION THAT BUILDS CUSTOMER TRUST Customers expect your field reps to provide current, accurate information during in-store visits. This can be a challenge when reps are carrying outdated product …