CPG Strategy

Using Analytics to Drive CPG Strategy

‘Big Data’ is a big buzzword these days, but it’s still hard to find companies truly leveraging it to optimize their business. For years, CPG companies have had sales and …

Gaming the System

Gaming the System

USING GAMIFICATION TO DRIVE CPG PRODUCTIVITY Gamification has become a hot topic in the consumer goods industry and for good reason. Mobile apps with built-in gamification features are now offering …

Getting More Out of Every Store Visit

Getting More Out of Every Store Visit

SALES PRECISION THAT BUILDS CUSTOMER TRUST Customers expect your field reps to provide current, accurate information during in-store visits. This can be a challenge when reps are carrying outdated product …

LinkedIn Goes Back to Native

Here’s an interesting post from VentureBeat loosely connected to my last post on SFDC and the HTML5 hype. LinkedIn was kind of a champion of the HTML5 approach, having switched …